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Archive for the Business Marketing Category

Mattress CEO calls for regulation of online review sites: “a freight train out of control”

Joe Alexander, CEO of the mattress company Nest Bedding, is calling for FTC action in response to the hidden, ballooning costs of digital marketing in the mattress space. “Honestly, the FTC has to step in at some point and make review sites divulge what they are paid […]

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The head of Facebook’s secretive “Building 8” is leaving the company

Regina Dugan–the former DARPA director who joined Facebook a little over a year ago to head up its secretive hardware unit, Building 8–just announced that she’s leaving the company. According to the Facebook post announcing her departure, Dugan will be “leading a new endeavor.” One of Building […]

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This Ad Agency Is Recruiting Marketers For The Affordable Care Act

The ACA had its marketing budget slashed by 90%, so Barton F. Graf created The Coverage Coalition to get the word out on open enrolment starting Nov. 1. Remember the full-court press promotion blitz around The Affordable Care Act when it launched? President Obama was a one-man […]

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With NBA’s new AR app, you can shoot hoops anywhere, anytime

Now hoopsters don’t need to find an actual basket to play ball. Today, the NBA unveiled its first augmented reality app–which is, it claims, the first from any professional sports league. Built for iPhones using Apple’s new ARKit, the app lets anyone shoot hoops anywhere, anytime, by […]

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Russian trolls were reportedly ordered to watch “House of Cards” to turn Americans against their own government

Individuals who worked for Putin’s Internet Research Agency in St. Petersburg were required to watch the hit Netflix series to help them craft messages to “set up the Americans against their own government,” reports Yahoo News. The information comes from an alleged troll going by the name of “Maksim” who […]

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